Industry Insights

  • Native vs. Hybrid: Which Should You Choose?

    Many businesses want to know whether the native or hybrid approach is best for them. But instead, they should be asking which one is best for their users. No matter what your mobile app...

    6 min read - Videos
  • Intellectual Property and Mobile Apps

    When you build a mobile app, you’re building an asset for your business. But who owns the intellectual property behind that asset? Because thanks to licenses and subscriptions, this isn’t always clear. Almost every...

    2 min read - Videos
  • The Post-App Era: What does it mean for app development?

    What is the post-app era? The way we interact with mobile apps is changing. And as apps evolve to become smarter, we’re able to do more with less. What does this mean for app...

    4 min read - Videos
  • How can I retain my app users?

    Retaining app users is essential to the long-term success of your app. So, in our latest video insight, Sonin Marketing Manager Emma Humbey explores the common reasons for app abandonment. And, more importantly, how...

    4 min read - Videos
  • How are the online and offline worlds converging?

    In our latest video, Sonin MD Paul Jarrett discusses how the online and offline worlds are converging. And how businesses can take advantage of this to drive engagement among their customers. Today’s customer is...

    4 min read - Videos
  • How do I connect with tomorrow’s customer on mobile?

    In our latest video, Sonin Marketing Manager Emma Humbey discusses how mobile is now a key tool in the management of our everyday. And more specifically how we can connect with customers on mobile....

    3 min read - Videos
  • How should I approach app development?

    In our latest video, Sonin Account Director Tim Moore discusses how you should approach app development for your business. Delivering an app is a long-term venture. Many businesses make the mistake of approaching app...

    3 min read - Videos
  • What’s the future of mobile in the enterprise?

    It’s an exciting time for the industry with technologies such as Augmented Reality, Artificial Intelligence and the Internet of Things. Most exciting, however, is mobile’s place at the centre of all this! In our...

    1 min read - Videos
  • Should I Develop my App on iOS or Android?

    The success of your app relies on user interactions, so choosing the right platform to develop it on is crucial. But with the ongoing battle between Android and iOS we know it’s confusing. So...

    2 min read - Videos
  • How do I improve my app store ranking?

    With 50% of mobile apps now being discovered on the App Store and Google Play Store, our Marketing Manager Emma Humbey discusses how you can make yours more prominent and ultimately increase downloads. In...

    2 min read - Videos