Industry Insights

  • The Post-App Era: What does it mean for app development?

    What is the post-app era? The way we interact with mobile apps is changing. And as apps evolve to become smarter, we’re able to do more with less. What does this mean for app...

    4 min read - Videos
  • How can I retain my app users?

    Retaining app users is essential to the long-term success of your app. So, in our latest video insight, Sonin Marketing Manager Emma Humbey explores the common reasons for app abandonment. And, more importantly, how...

    4 min read - Videos
  • How are the online and offline worlds converging?

    In our latest video, Sonin MD Paul Jarrett discusses how the online and offline worlds are converging. And how businesses can take advantage of this to drive engagement among their customers. Today’s customer is...

    4 min read - Videos
  • How do I connect with tomorrow’s customer on mobile?

    In our latest video, Sonin Marketing Manager Emma Humbey discusses how mobile is now a key tool in the management of our everyday. And more specifically how we can connect with customers on mobile....

    3 min read - Videos
  • How should I approach app development?

    In our latest video, Sonin Account Director Tim Moore discusses how you should approach app development for your business. Delivering an app is a long-term venture. Many businesses make the mistake of approaching app...

    3 min read - Videos