With 50% of mobile apps now being discovered on the App Store and Google Play Store, our Marketing Manager Emma Humbey discusses how you can make yours more prominent and ultimately increase downloads. In order to compete with apps similar to yours and drive more traffic, it’s vital that your App Store ranking is placed as a high priority during your marketing campaign.
Effective App store optimisation can be achieved by incorporating popular (and accurate) keywords into your title and description, and ensuring that your users leave positive ratings and reviews on a regular basis. Click play on the video above to listen to Emma’s response in full.
For more advice on how to make a successful mobile app and improve your App Store ranking further, email Emma on firstname.lastname@example.org, or visit our contact page today.