The Essential App Start-Up Toolkit

When it comes to creating an app there are a number of factors that you need to take into consideration. It goes without saying that a well-constructed app is vital to you achieving downloads, but it’s also very important that you also carefully think about the environment that you’re placing your app into. How and where are you going to get your app noticed? What are your competitors doing around the time of your release? Have you secured the appropriate licenses?  How are you planning on generating your revenue?

Fortunately we’ve created a handy app start-up toolkit which contains everything that you need to address before, during and after your apps construction. To some start-ups the prospect of creating an app from scratch may seem like a daunting prospect, that is until now of course…


The world of marketing is broad and diverse, yet exciting with plenty of scope for opportunity. Marketing is key to generating excitement for your product and should be the first factor you address and constantly in the back of your mind as your app is being built. By utilizing a range of relevant media platforms (including traditional and new media), along with producing innovative content, you’ll maximise the chance of getting your app in all of the right places! These include:

  • Targeting key influencers and bloggers to review and rate your app
  • Creating blog content to accompany your company’s platforms
  • Implementing PPC (pay-per-click) advertising
  • Ensuring that all content produced is SEO friendly
  • Creating, executing and monitoring social media campaign


Fortunately there are a number of ways that you can generate revenue from your app, it’s just about finding the right one that caters to your business needs. When it comes to generating ROI you should think about two things; how and when. Begin to look at successful and indeed unsuccessful case studies from down the years and then start to place your business model against others. Industry facts and figures are also a great way to highlight the spending habits of your consumers during that particular time, meaning that your app will have the best possible chance of success.

Competitor Analysis

You may well have a fantastic app but if it’s competing against a firmly established company with a loyal fan base, then yours may struggle to reach its full potential. In the event that yours is too similar to have its own out stand-out identity then begin to look at additional USP’s. Similar to above try to evaluate the successes that your competitors have with particular features, especially if they’re running with something that you wish to implement.

Brand Protection

Ensure that you have secured all of your appropriate licenses before your launch date. Whether that’s having your businesses name registered as a trading company or your app registered to its respective store, pending confirmations have the capacity to defer your plans around your launch date.


Carefully think about how you want your app to look and feel, as this will be an accurate reflection of your brands identity. Most app agencies offer designs as a part of your package, yet only you know what it is you want to achieve with the aesthetics.