September’s Mobile News

At Sonin we feel it’s important that we deliver the latest mobile news to our readers from an industry that is constantly evolving. Whether you’re new to mobile, an industry leader, a start-up or a multinational brand, having access to the latest mobile news is vital during your app development process. Here are the top mobile headlines from the Sonin team so far in September.

Last updated: 21/09/2016

Google Launches ‘Google Trips’ Mobile App


Google have launched a dedicated trip planning mobile app aimed to help users better plan their vacations and other travels. The iOS and Android app allows people to do a number of things including save local places of interest, access transport information, arrange a full itinerary and read reviews from other travellers. What makes it neat too is that all of this can be done offline by simply downloading the information before they set off.

Source: Tech Crunch

App Developers are Rushing App Releases, According to Study


A new study from F5 Networks and the Ponemon Institute has revealed that 69% of participating professionals feel that their organisations are rushing their enterprise app releases. This in turn is making businesses miss important steps in safeguarding their apps, during a time where employees are pushing more than ever for mobile solutions.

Source: Enterprise Apps Tech

Tinder & Spotify Collaborate


Dating app Tinder and music streaming provider Spotify have collaborated to allow users to show off their music taste to potential matches. The new feature will allow both parties to explore each other’s top tracks and view similar listening habits that they have in common.

Source: The Verge

Persil Encourage Kids to Play with Persil Wild Explorers Mobile App


Detergent brand Persil has launched a mobile app called Persil Wild Explorers designed to encourage kids to play outside. Forming a part of the brand’s #dirtisgood campaign, the app features a list of over 100 free outdoor activities for children ranging from finding spider webs, to building towers with stones.

Source: Mobile Marketing Magazine

HSBC Allows Business Bankers Verify Accounts With a Selfie


Banking firm HSBC is to allow business customers open new accounts on the bank’s official mobile app by taking a selfie. The mobile app will use sophisticated facial tracking technology to assess the selfie provided by the customer against their official ID documents, meaning that they won’t have to visit a branch to do so.

Source: Mobile Marketing Magazine

Littlewoods Benefiting With Mobile Shopping


Littlewood’s owner Shop Direct has openly said that the brand has significantly benefited from the move to online shopping, in particular mobile phones. In its first financial year as a purely online retailer the company’s pre-tax profit rose 44% to £150.4m, with 62% of its transactions coming from mobile.

Source: BBC News

Mobile Apps Now Bigger Than Web


According to new data from ComScore, more than half of all time Americans spend online is done so in mobile app, up from around 41% two years ago. The news comes at a time where companies such as Google are looking to develop new strategies to get searchers back on board, such as indexing app content.

Source: Business Insider UK

Third of Instagram Users Make Purchases Via App


Mobile app Instagram has claimed that fashion brands are most likely to succeed on its platform, with one in three of its 500 million global users having bought an item of clothing they discovered while using the social network. It’s also been reported that the average Instagram user checks their newsfeed 15 times a day.

Source: Marketing Week