November’s Mobile News

At Sonin we feel it’s important that we deliver the latest mobile news to our readers from an industry that is constantly evolving. Whether you’re new to mobile, an industry leader, a start-up or a multinational brand, having access to the latest mobile news is vital for your app development. Here are our top mobile headlines so far in November.

Last updated: 21/11/2016

Mobile App Usage Increases By 20.5% in Six Months


App-percentage-increase

Q3 2016 saw mobile users spend an average 36.9 minutes each day using mobile apps, accumulating to 18.4 hours per month. As well as the number of sessions rising the average duration per session was also up, lasting 550 seconds longer for the top 100 apps. However for this to be achieved, it’s important that app developers take the below news bulletin into account.

Source: Mobile Marketing Magazine

A Quarter of App Downloads Are For Specific Tasks

Mobile-Usage

A report from Tune has revealed that a quarter of apps are downloaded with a specific task in mind, making it the most common motivation behind a download. This means that all app developers going forward will need to ensure that their mobile product serves a true purpose, and meets consumer needs.

Source: Tune

IOT to Have Significant Impact on Enterprise Mobility

IOT

With 24 billion Internet of Things (IOT) devices expected to be connected to the internet by 2020, adoption rates in the enterprise are also expected to rise. Businesses will be able to interact with partners and suppliers and deliver more value to customers, if implemented correctly.

Source: ComputerWorld

Microsoft’s new app lets colourblind people see clearer

Colour-Binoculars

Microsoft have developed an app called ‘Colour Binoculars’ to allow people with colourblindness to see the world clearer. The app uses your mobile phone’s camera to enhance the colours on display, turning them brighter and darker accordingly to make it look more obvious. The app is now available to download on the App Store.

Source: The Verge

Uber Have Completely Redesigned Their Mobile App

Uber

Uber has undergone its first app redesign since 2012 in a bid to make it more user-friendly. The design update has been intended to simplify the UI & UX and offer a ‘clean and simple aesthetic of the original Uber experience’. In addition to this, the taxi service are also planning to release many new features in the future, including integrating its new UberEats delivery service and using the locations of users’ phone book contacts.

Source: Mobile Marketing

Twitter Introduce Customer Service Bots

Twitter

Twitter will be rolling out bot-like features inside of its direct messaging feature in order to lure more brands to use their customer service platform. Those who send direct-messages will be will be greeted with automated “welcome” messages, along with quick replies to their queries. During a time where bots and instant messaging platforms are growing in popularity, Twitter say that its new feature is designed to “help businesses create rich, responsive, full-service experiences that open up new possibilities for how people engage with businesses”.

Source: The Verge

Google Crack Down on Illegitimate Play Store Rankings

Google-Play

Google have rolled out a new detection system on the Play Store to prevent developers using illegitimate methods to boost their app’s rankings. Although Google already has technology in place to detect this, the new system is considered as a step forward, where developers will also face having their app withdrawn from the Store if they continue to re-offend.

Source: TechCrunch