First impressions are everything, especially when it comes to apps.
With an average app store view-to-download conversion rate of only 26.4% it’s crucial to give an amazing first impression.
We’ve helped our clients increase their app downloads by up to 90% so we’ve put together a list of tips and tricks to help you do the same.
If your app is an extension of your brand, make sure that it is on-brand. You want people to recognise your app as soon as they see it, which means ensuring that your icon represents you and that the branding throughout the app reflects your image. If you’re building an app-first business, then make sure you have a brand image that represents what you’re selling or what you stand for. Your icon needs to remain clear, sharp and professional looking as its reflects the quality of your final product. Similarly your screenshots should advertise your apps best content. You’re allowed a maximum of five images per screen size on the App Store, so make them count!
According to Forrester, 63% of apps are discovered through app store searches, so optimising your app page for search can do a lot for you.
Understand what keywords are used by your audience, and monitor the words used by your competitors. Both app stores allow you to indicate a specific set of keywords, so it’s crucial these reflect your app. Include these keywords in your app description and more importantly in your title as this can increase your ranking by over 10%. It’s also important to note that search terms often change, and just like website SEO, you will need to continually analyse and experiment with your keywords.
A huge 75% of the decision making process is influenced by reviews and recommendations. If your app is great and people love it they’ll naturally leave positive reviews. This also means you shouldn’t ignore the negative reviews, listen to the feedback and be proactive on fixing bugs or making improvements.
Building your app is only a small part of the app lifecycle, the real challenge comes when letting your customers know your app exists.
If you’re an established brand, use your social channels, website and email to promote your app. This is all free advertising, and a great way to get loyal customers on board. If you’re launching a new app, set up your online presence early on and start building followers in the build up to launch. Give people an incentive to download the app and build up excitement. Look at free marketing opportunities in newspapers and magazines; features such as ‘app of the month’ and ‘app reviews’ are a great way to get in front of a new audience.
You should also set aside budget for paid advertising. Whether it’s for banner ads, printed articles, PPC or sponsored social posts, you will need to drive your app infront of your target users as much as possible.
We’re here to answer any questions you may have, just drop us a message via Live Chat in the corner of this screen and we’ll be happy to help!