In a connected world, we use our mobiles for a range of different tasks, from mobile banking to ordering groceries and checking train times. Our mobiles have become a vital tool for life, and more businesses are utilising this.
You’ll probably find that your employees are already using their mobiles for work-related tasks such as checking emails, or communicating with other employees. Naturally, they’re already accustomed to using their own devices, making it easy to complete tasks anywhere at any time with minimal effort. But businesses can achieve a myriad of things in addition to basic email and communication by using enterprise apps, such as streamlining processes, improving data capture and improving efficiency. In fact, organisations that have implemented enterprise mobility see employee’s productivity increase by an average of 240 hours a year.
However, to ensure you get the most from your enterprise app, and improve the bottom line you’ll need to …
The most effective enterprise apps are created with a clear, tangible end goal. Be clear on how hitting a specific goal will financially benefit your business; time saving, reducing risk, software cost savings. Establishing the end business goal will not only give structure to the app development process, but also give you clear factors when measuring the success of the app. Once you’re clear on exactly what you need the app to do it’s easy to define the features and the content to support this.
For any app to be a success it needs to be used, so getting your employees involved in the early stages is crucial. Establishing the key objectives for the app will give focus and structure to your business case when presenting it to your employees. Your internal communication needs to put emphasis on how the app is a tool to help make your employees life’s easier, stating the benefits of each individual feature and how they will contribute to the future success of the business. If your key goal is to improve efficiency, explain how this will increase productivity and ultimately the profits for the company, giving employees an incentive to use the app.
The user experience can make or break an app. Long page loading times, connection troubles and an unintuitive interface all contribute to a higher abandonment rate, resulting in an unsuccessful app. Remember that it’s your employees that will need to use the app on a daily basis, so it’s essential for it to be well designed, usable and robust enough for their needs. If you provide your team with an intuitive and user friendly app it will be much easier to get them using it on a regular basis and thus getting your money’s worth.
Before the app goes live and after staff have been using it for a while, it’s worth setting up a system for collecting feedback. Whether it’s through an open discussion or an anonymous comment box, direct feedback from your team will highlight exactly where the app is working or isn’t. The insights they give you into the usability of the app and functionalities will help shape the app further and give you direction for future development.
For an enterprise app to be effective and have a true impact on your bottom line it needs to keep employees engaged and remain an essential tool for their job. It’s important to keep this front of mind when creating your app and when reflecting on the success.
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