In order for your app to get noticed you require a tactical app marketing strategy to get it recognised and most importantly, downloaded. Along with the ingenuity and timing of your app, there are established methods to get it out there in the public domain even before its live. If you have aspirations of making it to the top of the App Store this can only be achieved by the number and velocity of downloads, which can be gained via the below:
Targeting the blogging community can prove to be an effective and efficient way in way getting your app there. One thing to remember about reaching out to key influencers (either independent or representatives of media outlets), is that they need you as much as you need them. Without your great app their blogs wont exist, similarly without their reach your app may not achieve the highest amount of exposure it requires to match your business model.
The power of word of mouth generated by effectively pitching to key influencers if astounding, and perhaps more powerful than any other currently out there. 92% of consumers believe recommendations that they receive from friends and family, and a staggering 64% of marketing executives feel that word of mouth is the most effective form of marketing.
Search engines are the most common way that people seek information on a product/service. Similar to Google or Bing, it’s important to make sure your app has the right keywords in its title and description so users can find you.
The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.
If you have an existing social media channel(s) for your brand then you should look to capitalize on the organic and paid reach that you can accumulate. If you don’t have one then you should look to set one up. The organic likes, shares and comments that you achieve will generate you coverage and will act as a solid foundation for not just your product, but your overall brand.
Social media platforms such as Facebook allow you to implement paid reach where a fee can see your sponsored advertisement placed in front of a targeted audience. These tailored groups can be segmented into age, industry type and demographics depending on your preference.