From The Team: Moodboarding #1

Welcome to ‘From The Team:’, a monthly blog series where our expert team of Designers, Developers and Project Managers bring you their latest thoughts on best practises and industry updates. The idea is that you get to know us a bit better as a team and understand how our digital expertise can help your project thrive in the ever-developing industry. We’re a rather friendly bunch here so if you ever wanted to get in touch to let us know your thoughts or ask us further questions, you’re more than welcome to do so!

First up is our Head of Design, Chris on the best practises behind moodboarding and why we take such care whilst initiating your designs.

If you were unsure as to what moodboarding actually is, it’s our way of exploring a range of potential design elements for your project. This entails of an in-depth collage consisting of images, text, colours and samples of UI/design elements, which will then eventually begin to form your overall design. Whether you’re deliberating an app, website or indeed pretty much any form of media one aspect needs to remain consistent, the design needs to draw you in!

What makes designing for apps and websites so great is that you aren’t ‘restricted’ to just the aesthetic side of things. Moodboarding also lets you take the overall UI into consideration which gives us more control than ever. Knowing that you are having an overall influence on the user experience via innovative designs is exciting as it lets you negotiate the users journey to where you want them exactly to go.

Brief Analysis & Research

When we get approached by a client to facilitate a project the best way to find out exactly what they want is by scrutinising the brief. Only you truly understand how you want your brand to be portrayed and we’re here to take those requests on board and make it reality. Diving deep into a brief not only means that we get a comprehensive overview of your brand guidelines (which is undeniably the main focus behind design), but it ensures that we spend more time building your project with a set of immaculate designs already in place.

Before composing a moodbard for any project it’s essential that you fully understand the industry that it’s being designed for, this in turn helps to guide the direction of the moodboards. For instance design for a news app would differ entirely from that for a daily deals/voucher app, as their functionalities juxtapose one another. News apps tend to be more wordy given the journalistic nature, where as voucher/daily deals app are more brochure-like and therefore showcase a lot more imagery. These are all factors that we take into deep consideration as you aim to get your design right so that your users are in the right place at the right time.

Looking at what your competitors are up to is always worth doing during the moodboarding process. You’ll be able to notice any patterns/trends amongst their work and most importantly see what’s working well, what isn’t and what could be improved.

The Moodboarding Process

We begin the moodboarding by establishing an initial baseline. Collecting objects, images and other items with even slight significance tends to be a great place to start despite there not being a set theme or style in place. Loosely placing these items next to each other provides inspiration when you need it most, and is a great starting point before you being narrowing concepts down. Adding and removing elements periodically leads us to grouping appropriate clusters of texts and images together, where we can then start to analyse the subject.

Conveying reliability through design

Moodboarding designs is all about conveying reliability further down the line. The size of text, images, spacing, along with colours etc are all accountable for the impact that your project has. Red conveys passion, Orange (conveniently) is a warm and welcoming colour, purple connotes luxury, where as white implies cleanliness/health/hygiene. In terms of font serif would typically suit a less formal project, whereas the formality of a serif font would be better suited in a formal sphere, for instance a health consultation app. Moodboarding acts as an effective method of combining these elements together and making your project as reliable as possible to your target audience.


We hope you have found this blog of interest, and once again if you have any further questions on app/web moodboarding then please don’t hesitate to get in touch. If you would like to see how our moodboarding has led to some fantastic products then check out our portfolio page here.