Yesterday at the Executive Leaders Network event, Sonin MD Paul Jarrett spoke about preparing your business for the post-app era. Attendees to the event included CIOs, CISOs and CMOs; many of whom were interested in how they can leverage mobile to better engage and interact with their employees.
As we discussed in our webinar: Mobile at the Heart of the Consumer Experience, it’s no longer enough just to have an app; your users expect a seamless experience too. At the event, we spoke about how the post-app era widens the scope of enterprise mobility, allowing you to improve internal processes and increase efficiences all round.
Throughout the day, we spoke to a lot of people about how the post-app era isn’t the end of apps but the evolution of how we interact with them. We challenged traditional metrics, such as time spent in-app, and suggested the post-app era points towards a time when the majority of a user’s experience takes place outside of the app.
At the Sonin stand we discussed with businesses how, if they wish to succeed in tomorrow’s digital world, they need to embrace digital transformation and the post-app era. Attendees to the event were interested in what the future of mobility holds and how they can integrate mobile into their marketing strategies.
During Paul’s presentation, we discussed the differences between apps and websites; apps being more task-specific with a focus on letting the user get their job done as quickly as possible. We explored how, in the post-app era, more and more businesses will take advantage of voice recognition, push notifications, IoT and emerging technologies to streamline their users’ experiences. This shifts the focus to what service the app is providing and how quickly you’re letting the user complete their task, even if this means never opening the app!
After the talk, we opened up the floor to questions and had an interesting discussion on the importance of privacy in the post-app era. Paul explained the best approach to addressing privacy concerns among users is to clearly explain the benefits the features offer and how their data will be used specifically in relation to those features.
As Paul explained, the post-app era is a huge topic and will have different uses for different industries. To win in the post-app era, you must strategically approach the new opportunities it presents and fully assess which departments or internal processes will benefit most from mobile and digitisation. By experimenting with emerging technologies and continually changing the metrics of your mobile app, you will create an agile ecosystem that keeps you at the cutting edge of your industry.