Keeping employees motivated and engaged is a key factor for the successful growth of any business. And with many businesses following fast growth strategies, adopting remote working and driving cultural changes, an employee engagement strategy becomes vital.
Internal engagement strategies aren’t new, however the rise of ‘employee engagement apps’ are proving to be much more effective than traditional web-based portals or intranet systems. The main reason being simple; an employee app meets employees where they already are – on their mobile devices.
We already spend an average of 127 minutes on mobile apps every day, it’s something we’re used to doing and presents organisations with a huge opportunity to integrate into use our handsets to improve internal engagement.
Whilst employee engagement is difficult to measure on its own, there are numerous factors that contribute to overall work satisfaction. We can use technology to measure individual engagement metrics to gain a clearer picture of satisfaction. However, with a rise in remote working, reduced personal interactions and the differing career needs between generations, it’s not only important to understand how to connect with your employees but also what motivates them in the first place.
Recent studies on workplace preferences between generations prove that companies need to do more than ever to keep millennials, Gen X and Baby Boomers engaged and keep a high employee retention rate. Millennials seek constant skill building and personal development to help achieve their goals, they want to be challenged and to make a difference. Whereas Baby Boomers want to work for a company that represents a good cause, where they’re given clear and concise job expectations and expect to stay within that company for a long period of time.
By building a staff retention strategy around the key factors that drive and motivate your employees you’ll be able to create an app that answers your employee’s needs, encourages regular use and ultimately improves employee satisfaction. Pinpointing key motivations, will also give you the metrics you need to measure and the basics to build your app on.
A mobile app does more than simply put your business in front of your employees it allows you to bring together multiple functions in a way that many other systems don’t.
This means you can specify the exact requirements of your employee app to guarantee it will be used all your staff. By understanding what they need, you can ensure all the information they want to access is on their mobile, at their fingertips. It’s where an employee engagement app becomes most effective.
Not only can an app give staff the information when they need it, but because they lend themselves to being task-driven, they become a natural choice for many work specific tasks. We go to them to complete specific tasks which will save time and effort, a key feature for any business software. Successful features can include training and e-learning, communications, administration, career development management and reporting.
So when staff are on-the-go they can rely on your business app to keep on top of work updates and access corporate content. For example; millennials can access training programmes and personal development plans on the train to work, and baby boomers can see the latest updates from the company and complete administrative tasks on their lunch breaks.
An algorithm can be implemented with varying weightings against each task that give indications of staff engagement and in turn, their satisfaction. By collecting data on every engagement your employees have with your app, you’ll be able to benchmark individuals against a set of criteria that indicate their satisfaction. It will also be able to flag up when there is a change in activity or indications that they are becoming less engaged, allowing management to step in before it’s too late.
Whilst this type of application can be implemented in any industry, they are quickly being adopted in a few key sectors; including construction, hospitality and retail. Within all of these industries, staff are often working on-the-go or away from a desk, with little communication or interaction with colleagues or management. An employee app allows employees to stay connected wherever they are and complete business related tasks via their mobiles.
With more workers predicted to complete business related tasks via their mobile devices in the future, businesses have the opportunity to use mobile technology to not only simplify administrative tasks, but boost engagement and drive organisational satisfaction.
We’ve recently launched the Alpine Talent Management System for one of our clients, which has been designed to provide management with valuable data on their teams to ultimately improve staff retention.
Alternatively, drop us an email or give us a call to discuss whether an app is right for you.