Following Gartner’s announcement of Artificial Intelligence as the most strategic technology for 2017, Sonin’s Managing Director Paul Jarrett wrote a piece for Customer Experience Magazine on how AI is the key to improving customer experience.
We talk a lot about the post-app era, and what that means for businesses. The post-app era defines a world where multiple technologies communicate to help us complete tasks quicker and more efficiently. It’s about the full convergence of the online and offline worlds to create a better experience. As we invest more of our time into interacting with our favourite brands online, the less the know about us in the real world. This is where Artificial Intelligence comes in. Giving us the chance to process and join together millions of data sets that would otherwise be impossible.
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