If you’re a business looking to improve your existing mobile app or introduce one into your organisation, chances are you’re reading this article as part of your initial research. And as for any research its vital that you consider all of your available options so that you select a product that is right for you, and caters to your businesses requirements.
When it comes to mobile app development we frequently get asked what is more beneficial for businesses, creating a bespoke mobile app or opting for an off-the-shelf product?
Our response is always the same; it depends entirely on the size and complexity of your main business goal. Smaller, more simple business tasks where the requirement is very specific, such as calendar management or task tracking, are often solved with off-the-shelf products. Whereas more complex business objectives which require more data collection, in-depth analysis and various features, such as improving employee engagement, or streamlining the delivery service, are better answered with a bespoke app.
Although off-the-shelf apps may seem more appealing initially, many consider them as a short-term solution to a long-term business problem.
The most significant difference between the two is that off-the-shelf apps are pre-created around a single requirement and manufactured for the masses, as opposed to bespoke software that allows businesses to build a solution to address their specific needs. These business needs may vary from improving employee engagement (as above), managing internal accounts, streamlining processes or enhancing departmental collaboration.
Although off-the-shelf apps may seem more appealing due to their initial cost, many consider them as a short-term solution to a long-term business problem or use them to test the waters. Bespoke mobile apps on the other hand are custom built to futureproof a business, whatever the need, and can adapt accordingly with changes in the company.
Whilst contemplating between bespoke and off-the-shelf apps there’s three factors you should consider; flexibility, cost and support & guidance. And here’s how bespoke and off-the-shelf mobile apps can assist with all three:
Flexibility is key in any enterprise mobile app. It allows you to be creative with your app, adapt when your needs change and scale when your business grows, without affecting the overall user experience (UX). You’ll also need to think about how much control you’d like over the design, usability and content of the app:
At the end of the day, cost is the biggest driver in choosing your app development path. Therefore it’s important that you not only have a clear list of requirements, but that you select a product that is cost-efficient for your needs:
Receiving support and guidance during and after your app development is vital. It’s how you receive constructive advice on best practises throughout the development phase:
As the bespoke vs off-the-shelf debates continues, it’s important that you understand the importance of creating a mobile app that is right for your business. Although we know cost will be the key deciding factor, this shouldn’t dictate the quality or feature set of the end product.
Whichever solution you’re looking at, you should approach your mobile strategy as an ongoing project to solve your current needs and future-proof your business. Keep an open mind, and choose something that answers your needs. Alternatively, if you’ve already got an app but it wasn’t as successful as you were hoping, then assess the reasons why it wasn’t as successful and look into the possibility of doing something different.
During an era where enterprise mobility is thriving, understanding how mobile can transform your business has never been so important.
Here at Sonin we specialise in developing bespoke apps, creating more flexible, reliable and cost-efficient solutions to transform our clients businesses. But we understand a bespoke app isn’t for everyone, so if you’d like more information or some further guidance, we’ll be happy to discuss your plans with you.
Contact us via email, or talk to us now via LiveChat on the bottom right hand side of your screen.
If you’d like to know more about successfully adopting enterprise mobility into the workplace, then listen to our Managing Director Paul Jarrett on the webinar ‘Enterprise Mobility and Security: Beyond BYOD‘. Spaces are limited so ensure that you reserve your place today!